Comment by awinter-py

'how do you scale signal' is a great frame for verticalization

I was in camp 'google search is dead' until I was actually shopping for something and then light dawned

google is an ecommerce search engine; all their product decisions make sense if you think of them as amazon without the warehouse, shopify without the checkout

(unfortunately it also puts them in 'more ads, lower margins' spiral that degrades to infinity times infinitesimal)