Ask HN: Is there an easy way non-tech users can self-host apps on a server?

Software like Sandstorm or Cloudron try to tackle the self-hosting problem. However, they require technical expertise to setup the software before non-technical users can use the software - that means few hosting providers provide Sandstorm or Cloudron as options.

Other options like Docker or typing lots of command-line commands are not easy or simple for non-technical users.

Has anyone successfully got non-technical users or customers to install/self-host a web/SaaS app on a web server by themselves?

(Example: provide a custom OS image with a pre-configured web app - a user installs this on a VPS. Too complicated?)