> Big companies are drowning in market data. They know some people really, really want small phones. But it's a long-tail opportunity they're willfully ignoring
I would argue that they don’t know what people want at all, since market data just reinforces previously held assumptions. For example if you surveyed people in 2006 what kind of phone they wanted, most consumers would probably ask for a better flip phone. It wasn’t until Apple came along and defined a new market that Smartphones even became a thing in the mainstream consciousness.
I would argue that they don’t know what people want at all, since market data just reinforces previously held assumptions. For example if you surveyed people in 2006 what kind of phone they wanted, most consumers would probably ask for a better flip phone. It wasn’t until Apple came along and defined a new market that Smartphones even became a thing in the mainstream consciousness.