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Comment by theIntuitionist

I think “organic” is prob the wrong word. It’s already a rather tortured word, even in just the farming world where it’s legislated. My brother, a small organic farmer with about 5 acres really groaned recently when telling me that hydroponic veggies can be labeled organic. And when I see it on non-far products (like salt, which is a real example that will make any nerd’s hair stand on end), it just feels like intentionally misleading marketing, not an honest description.

Anyway, I have a real soft spot for the sort of software the author talks about. I think of shops who build software like this as “design build”. Like in the construction world where design build means a small shop focused on overall quality and fit of the home to its owner, not scale or economy, etc. maybe that is a phrase that works?

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