He doesn't have to run a company - that's what VPs are for - he has to LEAD a company.
In the 70s you lead by having the best hardware - you needed Woz at the head.
In the 80/90s you lead by having the best OS - that's why Next mattered.
Then you lead by having the best design - it would have made sense to have the designer at the head.
Apple is currently winning because it has the best production management in the world. It got their by having the best design but it's unassailable now because it totally owns the manufacturing business. Who else can get Samsung to produce cheaper parts for it's tablet than they can supply to their own tablets!
In the 70s you lead by having the best hardware - you needed Woz at the head.
In the 80/90s you lead by having the best OS - that's why Next mattered.
Then you lead by having the best design - it would have made sense to have the designer at the head.
Apple is currently winning because it has the best production management in the world. It got their by having the best design but it's unassailable now because it totally owns the manufacturing business. Who else can get Samsung to produce cheaper parts for it's tablet than they can supply to their own tablets!