> The Company intends to initiate the process of “de-Arching” those restaurants, which entails no longer using the McDonald’s name, logo, branding, and menu, though the Company will continue to retain its trademarks in Russia.
Obviously they'd want to keep the trademark, otherwise they have no way to prevent those sold restaurants from "re-Arching" after the "de-Arching" :)
Obviously they'd want to keep the trademark, otherwise they have no way to prevent those sold restaurants from "re-Arching" after the "de-Arching" :)