I've just watched the linked video. It was pretty good; thanks for sharing.
My first impression is that Information Architecture feels like it blurs the line between UX and marketing, and a company with a non-tech/design marketing person could do well to involve them in IA work.
My first impression is that Information Architecture feels like it blurs the line between UX and marketing, and a company with a non-tech/design marketing person could do well to involve them in IA work.