The new typeface is nice, providing the required feel without succumbing to cliche, but now whoever is actually using it to typeset titles isn't doing any kerning! This makes the title look like it is supposed to be "Avata R" (the typographer almost certainly did create proper kerning in the font, but as soon as you start messing with different sizes and increasing the tracking, the kerning is going to have to be adjusted as well, and that wasn't done).
It's like James Cameron said "Fine! I won't let my guy I had make the titles last time choose the font, we'll have a new font made. But I want the my guy to do the rest of the title work, because he'll still do it for just a crew jacket."
https://www.creativebloq.com/news/avatar-way-of-water-logo
Anyway, I quite appreciate the WIP sketches, it makes it plain what the influences are: the bones of the letters are somewhat reminiscent of typefaces like Lithos or Penumbra, and the slight blobbiness of terminals and serifs (which might otherwise be classified as either wedge or flare serifs) subtly recall both Papyrus and some "runic" typefaces. The "runic" influence shows up in some other details as well, like the 'v' of the A's crossbar. The rejected "too extreme" lowercase has a hint of Fraktur or something similar.
Like Papyrus, though, this is most certainly a display font. I hope the designer gets to create a toned-down text version that will be usable for subtitles, fixing the other poor typography decision made in the first movie.
It's like James Cameron said "Fine! I won't let my guy I had make the titles last time choose the font, we'll have a new font made. But I want the my guy to do the rest of the title work, because he'll still do it for just a crew jacket."
https://www.creativebloq.com/news/avatar-way-of-water-logo
Anyway, I quite appreciate the WIP sketches, it makes it plain what the influences are: the bones of the letters are somewhat reminiscent of typefaces like Lithos or Penumbra, and the slight blobbiness of terminals and serifs (which might otherwise be classified as either wedge or flare serifs) subtly recall both Papyrus and some "runic" typefaces. The "runic" influence shows up in some other details as well, like the 'v' of the A's crossbar. The rejected "too extreme" lowercase has a hint of Fraktur or something similar.
Like Papyrus, though, this is most certainly a display font. I hope the designer gets to create a toned-down text version that will be usable for subtitles, fixing the other poor typography decision made in the first movie.