What is wrong with being both? To me it seems like a mutually beneficial relationship. I am getting tremendous value from using their site to interact with and stay connected with friends. They are using my data to make money by serving me unobtrusive ads that don't really negatively impact my user experience.
I do think that being more upfront and more transparent would be a good thing, there are alot of misconceptions out there.
I do think that being more upfront and more transparent would be a good thing, there are alot of misconceptions out there.