So if not IRR, then what? It's not that IRR is bad, it is the imaginary/on paper/not realized interim IRR that is bad.
It's like instead of counting how much customer are paying, we measure sign-ups, page visits, time on page, whatever. At times, these proxy metrics is the only thing we have so it is better than not having a metrics at all.
It's like instead of counting how much customer are paying, we measure sign-ups, page visits, time on page, whatever. At times, these proxy metrics is the only thing we have so it is better than not having a metrics at all.