> Secrecy is a value it held dear, to preserve the “surprise and delight” for customers.
I think the last time I felt this way about an Apple Event was the launch of the iPad. Not only are they burning out engineers, they're optimizing for a value that isn't part of their secret sauce anymore. I expect innovation, but not surprise. An N'th generation anything just won't have the same zing as it did the first few times.
I think the last time I felt this way about an Apple Event was the launch of the iPad. Not only are they burning out engineers, they're optimizing for a value that isn't part of their secret sauce anymore. I expect innovation, but not surprise. An N'th generation anything just won't have the same zing as it did the first few times.