Comment by brimble

I think people are watching a lot more video in general. There are multiple generations, at this point, that mostly wouldn't pay for cable or even bother with rabbit ears even if TV & movie streaming services didn't exist, but do pay for a streaming service or three. I don't think YouTube's going to beat that entire market, unless they shift tactics pretty substantially. I think they expanded the market, though, grabbing almost all of that new territory for themselves in the process (at least until TikTok came along)