> In the wake of Mr. Jobs’s death, colleagues said, Mr. Ive fumed about corporate bloat, chafed at Mr. Cook’s egalitarian structure, lamented the rise of operational leaders and struggled with a shift in the company’s focus from making devices to developing services.
I think this is particularly clear when you compare Apple's current product introduction keynotes to ones from the Jobs/Ive days: nowadays, they to forego the bit where they talk about how the device was made.
I think this is particularly clear when you compare Apple's current product introduction keynotes to ones from the Jobs/Ive days: nowadays, they to forego the bit where they talk about how the device was made.
Ex: https://www.youtube.com/watch?v=5SjIuzhdd_g (Apple Watch Steel introduction video, with a heavy focus on how it's made)