DNS solved vanity memorable URLs, and continues to do so if someone is not looking for a .com
URL shorteners offering vanity urls solved people not needing to deal with the hassle of purchasing a vanity domain via a registrar, setting up DNS records, and waiting for propagation.
URL shorteners offering vanity urls solved people not needing to deal with the hassle of purchasing a vanity domain via a registrar, setting up DNS records, and waiting for propagation.