Comment by Evan_Hellmuth

Unlike search ads, businesses buying fb/insta ads care a lot about attribution (at what rate does someone who saw the ad buy something).

If ads aren’t effective businesses will stop buying them.

Fake clicks will always result in a no-purchase, and therefore would devalue FB’s offering in the #1 metric ad buyers care about.

Not to mention that would be fraudulent behavior and they’d be opening themselves up to huge litigation risk.