Anecdotally, I spend a reasonable amount of time on YouTube (perhaps an hour per day), and recently (6–12 months) the frequency of ads has noticeably increased.
It’s so notable that I can’t help but think overall watch time has flattened but they’re desperate to continue increasing revenue. Although at some point they’re likely to go into a downward spiral where they annoy too many users. I’m not there yet, but I’m on the trajectory.
It’s so notable that I can’t help but think overall watch time has flattened but they’re desperate to continue increasing revenue. Although at some point they’re likely to go into a downward spiral where they annoy too many users. I’m not there yet, but I’m on the trajectory.