I guess it's like any other collectable, just way WAY more expensive. Though I'm not sure what's lost by wearing it?
"Such market conditions have presented a dilemma for collectors who actually want to show off their popular models, knowing the message that will send to other connoisseurs. “If you wear them, you’re an idiot, ” says one collector. “Either you paid five times retail, or you bought it retail and you’re too stupid to have flipped it.”"