Comment by lkrubner

He explained that an expanding __________ (I can't remember this word. Maybe he said "network"?) meant that each person in the __________ was exposed to a greater variety of choices, however, the total number of choices decreased. His point was that separate niches each maintained some unique offerings, but when everything was combined together into a single market, and attention focused on certain items, there would be a winnowing effect. The paradox was that everyone could legitimately feel they were enjoying an abundance of options, greater than ever before, while the total number of options decreased.