I'm immediately suspicious because of the inclusion of cooking. Google's cooking results aren't bad because Google is bad at cooking content; they're bad because Google is giving people what they actually want, which is lifestyle content. Most people searching for cassoulet aren't actually looking to make a cassoulet; they just enjoy reading about it.
I say this as someone who is ultra-annoyed at the state of cooking results on Google (I want to make the cassoulet!). But there probably aren't enough of me to sustain a product --- and I'm not sure I'd even like that product, because even if Google gave me the most useful practitioner content it could, it still wouldn't be meaningfully curated. I can get recipes for anything from sites like Epicurious, but I'd sooner search for code tips on Expert Sex Change than try an Epicurious recipe. That's what Food52 and Serious Eats are for.
Similarly, programming is a weird callout here. I've never heard of the code search engine they mention ("Neeva"?) and, if that name comes up a week from now, I still won't have heard of it. Stack Overflow solved this problem pretty decisively, and they did it with a Google-first strategy, which is the reason the first example code search in this article has strong Stack Overflow results at the top of the SERP.
I say this as someone who is ultra-annoyed at the state of cooking results on Google (I want to make the cassoulet!). But there probably aren't enough of me to sustain a product --- and I'm not sure I'd even like that product, because even if Google gave me the most useful practitioner content it could, it still wouldn't be meaningfully curated. I can get recipes for anything from sites like Epicurious, but I'd sooner search for code tips on Expert Sex Change than try an Epicurious recipe. That's what Food52 and Serious Eats are for.
Similarly, programming is a weird callout here. I've never heard of the code search engine they mention ("Neeva"?) and, if that name comes up a week from now, I still won't have heard of it. Stack Overflow solved this problem pretty decisively, and they did it with a Google-first strategy, which is the reason the first example code search in this article has strong Stack Overflow results at the top of the SERP.