At the end of the day, most business owners don't want to connect all these tools together. It just allows them to accomplish business outcomes. What makes their job hard is keeping track where all the data is and how to know if things are working.
Solutions to that problem can take shape as a CRM (and keeping it updated) or something as dumb as a dashboard of dashboards.
Solutions to that problem can take shape as a CRM (and keeping it updated) or something as dumb as a dashboard of dashboards.