The traditional way a big tech company becomes the dominant provider is to embrace an open interoperable protocol to minimize the friction of switching from another provider. Later, when they have captured enough of the market, they extend the protocol to gradually reduce the de facto interoperability with other providers to increase the friction of switching to any other provider.
The traditional way a big tech company becomes the dominant provider is to embrace an open interoperable protocol to minimize the friction of switching from another provider. Later, when they have captured enough of the market, they extend the protocol to gradually reduce the de facto interoperability with other providers to increase the friction of switching to any other provider.
https://en.wikipedia.org/wiki/Embrace%2C_extend%2C_and_extin...