> The underlying problem was that we shifted from making something we knew people wanted, to making an ill-defined product that we hoped people wanted.
How the heck do you know what people will want, with any sort of confidence? What kind of market research/methods goe into this? How do you trust opinions from people? I'm surethere's a whole industry around this, but it seems that what people say and where people actually put their money are usually pretty different, especially if the product is somewhat "quirky".
For example, I knew many people who said they wanted an iPhone mini, and were super excited about the rumors at the time, and said they would get one. Not a single person I know, directly or not, bought an iPhone mini.
How the heck do you know what people will want, with any sort of confidence? What kind of market research/methods goe into this? How do you trust opinions from people? I'm surethere's a whole industry around this, but it seems that what people say and where people actually put their money are usually pretty different, especially if the product is somewhat "quirky".
For example, I knew many people who said they wanted an iPhone mini, and were super excited about the rumors at the time, and said they would get one. Not a single person I know, directly or not, bought an iPhone mini.
Does anyone have some insight?