Comment by gime_tree_fiddy

I think this will be an interesting development. Give the high $-to-INR rate, and prices of apple products, it will always be a hard sell. Indian consumers won't be eager to spend multiple paychecks on iPhones and don't see Apple dropping prices. Unstoppable force, meet immovable object.

I am not sure why they are making this move, what are their goals for doing so.