If you’re full e-commerce the only metric that really matters is conversions. How do you know your ads aren’t just taking credit for customers who were going to buy anyway?
You can get great CTR and conversion rate running ads against your brand name. But if your SEO is sound you’re pretty much just canibalizing your organic traffic.
I’m not aware of a way to determine whether an ad just claimed credit for a customer it didn’t earn. I’m interested to learn though.
You can get great CTR and conversion rate running ads against your brand name. But if your SEO is sound you’re pretty much just canibalizing your organic traffic.
I’m not aware of a way to determine whether an ad just claimed credit for a customer it didn’t earn. I’m interested to learn though.