I made the decision after a lot of reflection. We still had ~6 months of runway so I could have spent more time "pivoting" around.
The issue was that what I was hearing from prospects, customers, users signaled a bigger issue that could not be solved with a product tweak or two.
At the end of the day, I felt like the story I would need to tell a future investor (and new/existing employees) would increasingly become disconnected from the reality I was experiencing talking to customers/users.
I didn't feel at peace about it at all. I considered it to be a form of lying.
The issue was that what I was hearing from prospects, customers, users signaled a bigger issue that could not be solved with a product tweak or two.
At the end of the day, I felt like the story I would need to tell a future investor (and new/existing employees) would increasingly become disconnected from the reality I was experiencing talking to customers/users.
I didn't feel at peace about it at all. I considered it to be a form of lying.