Around 2010 I was working at Urban Airship (now just Airship) offering an API for mobile app developers to send push notifications. We put a ton of effort into making sure we didn’t drop pushes and our API was HA. At one point very early on I was restoring pushes out of error emails in mutt (not great, I know, I know).
The reason? Not some unrealistic view of ourselves as Google or Amazon, but because we knew we served pushes for a popular pill reminder app (among other reasons).
So just because you don’t have Google or Amazons scale, the data you store and process may be as precious to your users as Amazon’s shopping carts are to them. Over 10 years later there is a lot more medication in my life, and I’m really proud of the sometimes-ridiculous lengths we went to to get the pushes delivered.
The reason? Not some unrealistic view of ourselves as Google or Amazon, but because we knew we served pushes for a popular pill reminder app (among other reasons).
So just because you don’t have Google or Amazons scale, the data you store and process may be as precious to your users as Amazon’s shopping carts are to them. Over 10 years later there is a lot more medication in my life, and I’m really proud of the sometimes-ridiculous lengths we went to to get the pushes delivered.