I understand the SaaS model (after all, if my house burns down, I don't want the inventory to burn down with it), but this is an advertiser's (and a burglar's !!) wet dream. Any current commitments to safeguarding my privacy could be reversed in your future T&C, or you may be acquired (User data included) by a company with wildly different priorities.
How could you convince me that the data will always be properly safeguarded?
How could you convince me that the data will always be properly safeguarded?