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Comment by it_does_follow

Being reputable and being a vanity division are not mutually exclusive.

You could argue that at it's peak Bell labs was a vanity division. That research may have changed the world, but very little of it likely ended up benefiting AT&T in any major way financially. It's telling that once AT&T was broken up Bell labs, while existing in some form for years after, was never reestablished.

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