Comment by sotu

google competitors already exist they're just not obvious - When you want to find a place to stay you dont search google you go to airbnb.com when you want to buy random stuff you go to amazon, even coming to hackernews is a competitor. You are seeking something and find it. I do get your point tho about a direct competitor, at the end of the day - all the innovation around search is happening in that we are unbundling the search engine and turning each category/search result asset into a monetizable marketplace. My .02