What’s the typical margin in physical retail stores, particularly with respect to software (eg video games)? It’s hard to find. All the things I found are about profit margins not what the price breakdown is at the point of checkout.
I think 30% has been ridiculously high although I don’t know what a fairer margin is. For what it’s worth Apple has managed to maintain a 30% profit margin (not just sales) on the hardware they sell which is unheard of in the consumer electronics industry (everyone else is struggling to just barely make money in phones and mostly losing while others are taking a much more modest cut in other categories). Partly it’s branding. Partly it’s savvy business practices. Partly it’s immoral business practices.
I think 30% has been ridiculously high although I don’t know what a fairer margin is. For what it’s worth Apple has managed to maintain a 30% profit margin (not just sales) on the hardware they sell which is unheard of in the consumer electronics industry (everyone else is struggling to just barely make money in phones and mostly losing while others are taking a much more modest cut in other categories). Partly it’s branding. Partly it’s savvy business practices. Partly it’s immoral business practices.