The only 'NFT' that has a use-case so far is ENS [0] and domain names on the blockchain. The JPEG NFTs (which don't have a use-case) have captured the hype of the critics and that will likely collapse in the long term and those NFTs are what the critics will just keep talking about.
There is a product that is using it for identities already: [1][2] I can see businesses using ENS or similar solutions as a way to replace those long hexadecimal names into something readable, so that say; merchants can use it for users to donate / pay towards verified names e.g: (myshopname.eth) and not accidentally pay to a random address like 0x123..cdef.
I won't be surprised to see even reputable payment services like Stripe, BitPay and Coinbase Commerce use something like ENS for the verification part and do the same thing in the future.
There is a product that is using it for identities already: [1][2] I can see businesses using ENS or similar solutions as a way to replace those long hexadecimal names into something readable, so that say; merchants can use it for users to donate / pay towards verified names e.g: (myshopname.eth) and not accidentally pay to a random address like 0x123..cdef.
I won't be surprised to see even reputable payment services like Stripe, BitPay and Coinbase Commerce use something like ENS for the verification part and do the same thing in the future.
[0] https://ens.domains/
[1] https://www.skiff.org/
[2] https://www.skiff.org/updates/skiff-ens