Buzzfeed's purpose was to make money. Buzzfeed News was a semi-successful attempt to take money from advertisers who preferred high minded NYT/WSJ type audiences by gaining the reputation of "no, no, you see Buzzfeed News is the serious part, it actually does good stuff!".
It didn't work because the financial cards are stacked against print media, there is basically NYT and then tech billionaire charity cases like The Post and The Atlantic.
It didn't work because the financial cards are stacked against print media, there is basically NYT and then tech billionaire charity cases like The Post and The Atlantic.