"founder" of startupschwag here ( https://techcrunch.com/2007/09/03/return-of-the-schwag/ ) - passed the torch to a guy about 10 years ago - would be happy to talk about how to bring it back, at the time the addressable market seemed... small.
I still have a few kozmo tshirts from '99 around here somewhere =)
I still have a few kozmo tshirts from '99 around here somewhere =)