It’s an interesting argument, but in my view, one that sailed 2-3 years ago when they force-migrated everyone to firebase analytics, which fairly drastically changed our data views given as it was so heavily geared to revenue generating click businesses (as opposed to B2B SaaS).
At that point we instituted a big program to move to Amplitude (which we’ve been fairly happy with, but probably won’t be perfect until we get our own data overlays through eventually getting a data lake etc etc) - now the move BACK to GA … II would never touch GA again or consider it for a new project
At that point we instituted a big program to move to Amplitude (which we’ve been fairly happy with, but probably won’t be perfect until we get our own data overlays through eventually getting a data lake etc etc) - now the move BACK to GA … II would never touch GA again or consider it for a new project