Definitely #1 (and #2 to an extent) is a straight forward solution. We have seen some interest in #3, but mostly due to the gratification of getting your debt paid down without you thinking about it. We are working companies that offer employee unique employee WFH perks such as mortgage repayment or electricity repayment as a benefit.
Some other verticals that we have seen benefit from direct connections to debt include: Lenders (Personal loans, credit cards, mortgages) and Fintechs (BNPL, Crypto, PFMS)
Some other verticals that we have seen benefit from direct connections to debt include: Lenders (Personal loans, credit cards, mortgages) and Fintechs (BNPL, Crypto, PFMS)