On the contrary, I think this says less about FB, but more so reflects a hypocrisy in "western principles" that many are probably not self-aware of.
Let's assume for a second, that FB do not relax their rules for this conflict. Then they would have to ban a whole sleuth of Ukrainian accounts, including many government accounts such as Ministry of Defense, and probably even Zelensky. You don't have to stretch your imagination to see what the headlines would look like in that case -- "Facebook bans Ukrainian resistance against Russian aggression" etc. In a sense, FB was a facing a catch-22 situation, where it's just lose-lose for them, and they had to make a call to swallow the "less poisonous" pill.
Contrast this situation with American war efforts in the middle east and Afghanistan over the past 20 years, where they faced no such conundrum.
Let's assume for a second, that FB do not relax their rules for this conflict. Then they would have to ban a whole sleuth of Ukrainian accounts, including many government accounts such as Ministry of Defense, and probably even Zelensky. You don't have to stretch your imagination to see what the headlines would look like in that case -- "Facebook bans Ukrainian resistance against Russian aggression" etc. In a sense, FB was a facing a catch-22 situation, where it's just lose-lose for them, and they had to make a call to swallow the "less poisonous" pill.
Contrast this situation with American war efforts in the middle east and Afghanistan over the past 20 years, where they faced no such conundrum.