Reading articles may be an almost perfect fit for web, but we see a really clear pattern among the 70% of our users that read in mobile: they discover stuff to read on the web through links that get shared, but once they sign up they overwhelmingly read in their email client.
Email is actually pretty great for this, and email is especially powerful for giving writers direct connection to their readers. But there are limits to what you can do there, and stuff like community discussion, audio and video, and even 'not accidentally going to the promotions tab' can get a big upgrade.
Somewhat related: developing for email is still a pretty big pain. It's kinda like the bad old days when you had to support IE6 - lots of people still use old versions of outlook or whatever.
Email is actually pretty great for this, and email is especially powerful for giving writers direct connection to their readers. But there are limits to what you can do there, and stuff like community discussion, audio and video, and even 'not accidentally going to the promotions tab' can get a big upgrade.
Somewhat related: developing for email is still a pretty big pain. It's kinda like the bad old days when you had to support IE6 - lots of people still use old versions of outlook or whatever.