"The subjects’ brains responded to the sound of their phones as they would respond to the presence or proximity of a girlfriend, boyfriend or family member."
Well perhaps because, you know, at the other end of the line..
Maybe next he should test whether people feel affection at the sight of a photograph of a loved one. Wait.. this kind of study has been done a bazillion times in every possible variation. The only thing different in this particular study are its exceptionally erroneous conclusions. But the man has a book to sell, A Book With An All Caps Title.
"My best advice? Shut off your iPhone, order some good Champagne and find love and compassion the old-fashioned way."
Technology and old-fashioned romance can actually co-exist, believe it or not. Absolutely wank piece of writing.
Well perhaps because, you know, at the other end of the line..
Maybe next he should test whether people feel affection at the sight of a photograph of a loved one. Wait.. this kind of study has been done a bazillion times in every possible variation. The only thing different in this particular study are its exceptionally erroneous conclusions. But the man has a book to sell, A Book With An All Caps Title.
"My best advice? Shut off your iPhone, order some good Champagne and find love and compassion the old-fashioned way."
Technology and old-fashioned romance can actually co-exist, believe it or not. Absolutely wank piece of writing.