I know close to nothing about tractors - but I see posts about John Deere on here quite frequently.
Are there competing tractor companies? Or is the issue that people have already purchased tractors and can't repair those, and given the opportunity they'd swap out their existing John Deere for some other brand
Are there competing tractor companies? Or is the issue that people have already purchased tractors and can't repair those, and given the opportunity they'd swap out their existing John Deere for some other brand