People will shell out insane amounts of money because of the Jeep brand. Clapped out, 10-year-old ones still can get $20k, even if you tried to take it remotely "off-road" it would break in 10 different ways.
If people made purely rational decisions when purchasing a car, the only manufactures left would be Toyota and Honda.
If people made purely rational decisions when purchasing a car, the only manufactures left would be Toyota and Honda.