Comment by jacquesm

Marketing is almost by definition not going to act ethically: their whole goal is to create a need where there isn't an organic one, and the KPIs by which marketing departments are run are proof positive of that. Nobody starts off with 'what would be the natural limit of our product sales', instead they start off with 'what is the total addressable market and how do we maximize our fraction of that' implying that if you are counted in their market that you are fair game whether you like it or not.