As someone who has spent a lot of time on both sides of this, I think this is a great outcome, personally.
The most annoying part of ad-tech for me, as a user, was the fact that I was running all sorts of random javascript, any bit of which could blow up performance on my browser.
As someone who used to lead an e-commerce operation, I hated running all of this crap in my users' browsers because I knew it would get blocked randomly or cause hard-to-diagnose errors.
I eventually moved us to basically this approach using a home-grown solution and everyone was happier. It was even more robust because it just used session/cookie data and didn't require running any javascript execution to work.
The most annoying part of ad-tech for me, as a user, was the fact that I was running all sorts of random javascript, any bit of which could blow up performance on my browser.
As someone who used to lead an e-commerce operation, I hated running all of this crap in my users' browsers because I knew it would get blocked randomly or cause hard-to-diagnose errors.
I eventually moved us to basically this approach using a home-grown solution and everyone was happier. It was even more robust because it just used session/cookie data and didn't require running any javascript execution to work.