Comment by ashishgandhi

Yes, people spend a lot of time on FB but how much of it converts to revenue? Google could be converting visitors to revenue faster than what FB could be. Say, I search for a .is domain registrar, I click on the ad which seems to be selling it the cheapest and I leave Google. My short visit was converted to revenue and converted quick. On the other hand, I go to FB not to look for anything specific but only checkout what other people are sharing or share something myself. I think the way I use FB, since I'm not looking for anything specific, I have a lesser inclination towards clicking on a link which is trying to sell me something. Google could show me links to stuff I was looking for making it more likely for me to click on them. (Yes, there are gamers who buy credit but I'm not one of them and not suitable to comment there. But from what I remember, it's not a significant share of FB revenue - but I may remember very old stuff and I would be wrong today.)