The article reads like the author uses Big Tech as synonym for only Google and Facebook/Meta.
However is is making some good points about the future of ad driven revenue streams those two companies heavily rely on.
In the end I think it will definitely not be big tech in total. Apple, Netflix, Airbnb and Uber e.g. have other revenue streams
In the end I think it will definitely not be big tech in total. Apple, Netflix, Airbnb and Uber e.g. have other revenue streams