The title says "a Million-Dollar Business THIS Weekend" and not "IN A Weekend," suggesting the initial effort to create an idea and verify that idea (and potentially creating the MVP) can be done within 48 hours. There is nothing in this post suggesting a business will be completely created in a weekend, and these arguments criticizing the post show a lack of understanding.
Go back and read what is said until you thoroughly understand the message and realize Noah is merely exemplifying the Lean Startup method; it's a gritty and unsexy approach to building a business, and it's very effective at avoiding long-term losses and encouraging learning.
Go back and read what is said until you thoroughly understand the message and realize Noah is merely exemplifying the Lean Startup method; it's a gritty and unsexy approach to building a business, and it's very effective at avoiding long-term losses and encouraging learning.