After the discussion yesterday I was thinking, and the passion that went into this full two page marketing campaign in the NY Times is what is needed to save Firefox.
They need to get themselves back to this place mentally, get the community rooting for them again. And spend some money on a passion based marketing campaign.
Edit:
Just to add, back then Firefox had an army of advocates installing Firefox on their family’s and friends computers, basically making them use it. Google co-opted the same army just four years later with similar marketing to get everyone installing Chrome on their family’s and friends computers.
They need to find a way to get that to happen again. I don’t have the answers but suspect privacy and security may be the angle to take.
I suspect the thing holding them back is the danger that attacking Google on privacy grounds in order to push themselves as better could damage the lucrative revenue that they receive from Google.
They need to get themselves back to this place mentally, get the community rooting for them again. And spend some money on a passion based marketing campaign.
Edit:
Just to add, back then Firefox had an army of advocates installing Firefox on their family’s and friends computers, basically making them use it. Google co-opted the same army just four years later with similar marketing to get everyone installing Chrome on their family’s and friends computers.
They need to find a way to get that to happen again. I don’t have the answers but suspect privacy and security may be the angle to take.
I suspect the thing holding them back is the danger that attacking Google on privacy grounds in order to push themselves as better could damage the lucrative revenue that they receive from Google.