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Comment by labrador
It must be tough for a young executive to get up in front of the group and outline your new strategy to great excitement only to get an email from the dinobaby saying basically "Yeah, your idea was tried once in the 70's and a couple times in the 80's and it doesn't work. Here's several book references that go into great length why your idea seems like a good one on the surface, but really is one of the worst ideas that people keep coming up with"