This stood out to me as well. There an impulse to think that once we have perfected something, it will be good. But then, we noticed that the "perfect" version of this thing is actually pretty bad. Which then makes you question the entire thing, fundamentally.
Like here in advertising. I'm coming to the conclusion that there is no good form of advertising. It is a fundamentally bad thing. There are just different degrees of badness.
And since it's a fundamentally bad thing, perfecting it makes it worse.
Like here in advertising. I'm coming to the conclusion that there is no good form of advertising. It is a fundamentally bad thing. There are just different degrees of badness.
And since it's a fundamentally bad thing, perfecting it makes it worse.