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Comment by zinekeller

> One big source of evidence is that people go out of their way to avoid ads.

Not really, or actually people hate excessive in-your-face advertising which unfortunately is the dominant form now online, but at the same time the loss in paper-based and other "traditional" advertising has plateaued, even during these times. In other words, there's indeed a tolerance point for most people for advertising, the online ad market however definitely crossed the line for a lot of people.

parent zinekeller 4 years ago

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