> Spotify is NOT the open web. Rogan can host the audio files on his own site. That’s the open web.
I know. My point is that he can do that, and he'd lose most of his reach. Or he can keep his reach, by staying on the big (closed web) platforms, and be at these corporations' mercy. Users have been trained: they want to watch videos, they open youtube.com, maybe TikTok, and start clicking and scrolling. Most people won't expand the effort to keep up with you if you're not on the big (closed web) platforms, who have effectively taken over the web and discoverability of content.
It's like Cloudflare's free speech argument: if you're big and controversial, you essentially need DDoS protection, meaning you're dependent on the goodwill of a few big corporations. From their corporate blog[0]:
> Increasing Dependence On A Few Giant Networks
> In a not-so-distant future, if we're not there already, it may be that if you're going to put content on the Internet you'll need to use a company with a giant network like Cloudflare, Google, Microsoft, Facebook, Amazon, or Alibaba [to prevent being taken down].
> For context, Cloudflare currently handles around 10% of Internet requests.
> Without a clear framework as a guide for content regulation, a small number of companies will largely determine what can and cannot be online.
[0]: https://blog.cloudflare.com/why-we-terminated-daily-stormer/
I know. My point is that he can do that, and he'd lose most of his reach. Or he can keep his reach, by staying on the big (closed web) platforms, and be at these corporations' mercy. Users have been trained: they want to watch videos, they open youtube.com, maybe TikTok, and start clicking and scrolling. Most people won't expand the effort to keep up with you if you're not on the big (closed web) platforms, who have effectively taken over the web and discoverability of content.
It's like Cloudflare's free speech argument: if you're big and controversial, you essentially need DDoS protection, meaning you're dependent on the goodwill of a few big corporations. From their corporate blog[0]:
> Increasing Dependence On A Few Giant Networks
> In a not-so-distant future, if we're not there already, it may be that if you're going to put content on the Internet you'll need to use a company with a giant network like Cloudflare, Google, Microsoft, Facebook, Amazon, or Alibaba [to prevent being taken down].
> For context, Cloudflare currently handles around 10% of Internet requests.
> Without a clear framework as a guide for content regulation, a small number of companies will largely determine what can and cannot be online.
[0]: https://blog.cloudflare.com/why-we-terminated-daily-stormer/